LONDON, UK – easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that marks a shift in the brand’s approach to advertising.
Moving away from the traditional ‘big shoot’ model, towards one that embraces and reflects more short-form, social-style content, the ‘Big Orange Sale’ campaign is built entirely from content shot by creators from across Europe – capturing the liberating joy of travel in a way that’s authentic, unfiltered and unlike how travel brands normally advertise.
The campaign consists of a series of 20” films, as well as social-first and static assets, all created using easyJet’s new model that pulls content from a bank of assets commissioned from creators all over Europe.
Richard Nott, Creative Director at VCCPexplains: ‘When I’m looking to get away, probably my biggest inspiration these days is what pops into my feed. And that’s increasingly true for many of us. Frankly, content creators …