SEOUL, SOUTH KOREA — Production company electriclime has joined the successful “All About Switching” global campaign for Samsung Galaxy, teaming up with Cheil Worldwide and Logan Studios.
Following the first two films of the project, electriclime worked on Season 3, which saw the launch of new Galaxy Z Flip6 and Fold6 products, as well as the Galaxy Watch Ultra and Galaxy Ring.
This animation film is the latest spot in Samsung’s “Why Galaxy” brand campaign platform, which aims to sway users towards Galaxy smartphones.
By personifying apps with unique characteristics, the film highlights the benefits of Galaxy AI technology connected to all devices and divides all key features into three pillars: productivity, creativity, and health.
The storyline of Galaxy AI’s technology gaining a superpower shows that AI is getting one step closer to real …