Electrosonic has received the 2024 Commercial Integration Award Winner for Best Immersive Experience Project for its work at View Boston!
View Boston is a 59,000-square-foot observation deck experience spanning two floors, elevators and welcome and finale areas of Boston’s iconic Prudential Center. The immersive experience connects visitors to the city while providing an interactive planning resource that enables them to discover the city’s diverse offerings.
Breathtaking views integrated with immersive, interactive placemaking technologies such as virtual itinerary building, a projection-mapped 3D city model, virtual viewers and a 270-degree theater create a vibrant, highly personalized visitor experience that is accessible throughout. The guest journey begins with projected content highlighting Boston’s most iconic attractions. They can also join an immersive elevator experience showcasing the city’s sights and sounds.
Electrosonic, in partnership with JRA, Lightborne, Float 4, Christie Digital and 7thSense, took responsibility for blue sky technology concepts, audiovisual and control system design, detailed engineering, system integration, project management and training.