Email Automation Expert Marta Lumeras Shares Top Marketing Hacks [Video]

Join MailerLite expert Marta Lumeras, an electronics technician and telecommunications engineer turned email marketing specialist, for an in-depth webinar on mastering email automation.

What you’ll learn:
✅ Intro to email automations: Understand the basics of email automations and why they are essential for effective email marketing.
✅ Setting up workflows in MailerLite: Learn how to create and manage automated email sequences that save you time and ensure consistent communication with your audience.
✅ Behavioral triggers: Discover how to set up behavioral triggers to send personalized emails based on user actions, such as sign-ups, purchases, or website visits.
✅ Segmentation and personalization: Find out how to segment your audience and personalize your automated emails to increase relevance and engagement.
✅ Analytics and optimization: Gain insights on how to track the performance of your automated emails and make data-driven decisions to optimize your campaigns.

Whether you’re new to email marketing or looking to enhance your current strategy, this session is designed to equip you with the knowledge and tools you need to succeed.

New to email marketing? Use MailerLite for free: https://www.mailerlite.com/signup

03:33 Automations vs Campaigns
05:39 How Automations Work
09:56 Setting up Workflows in MailerLite
26:11 E-commerce Email Marketing
27:39 Segmenting Subscribers in Automation
29:39 Groups vs Segments
34:42 Email Marketing Strategy
39:42 FAQ

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