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Interactive and Immersive Marketing

Every show is designed for the space, so every show is different: Max Cooper explains the workings of his unique 3D/AV live shows [Video]

Max Cooper explains his stunning live 3D/AV show: “I want freedom to just have fun with it” – YouTube

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Live electronic music can be a challenge to pull off. How can an artist bring the energy and spontaneity of a live set to music that is often inherently synthesised and sequenced? How can you provide a satisfying visual experience built around music often made on – and played from – a laptop screen?

With his innovative AV shows, UK-based musician Max Cooper has set out a brilliant example of how to navigate these challenges. Although, at its heart, his setup is based around a simple setup of laptops and MIDI controllers, a combination of reactive visuals – split across multiple screens, creating a 3D effect – and carefully calibrated audio effects, create an experience both more immersive and more unpredictable than many electronic live shows.

Max Cooper – Seme Live …

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