When it comes to advertising your company using video content, what’s the first thing that pops into your head? A traditional television commercial? A comedic viral video hit? How about an explainer video that breaks down your product or service in layman’s terms?
When it comes to marketing a product or service online, a product video is the unofficial king. Whether you’re running an e-commerce business, fielding inquiries from potential customers on social media, or engaging with leads on your website, a product video is the perfect marketing tool to succinctly explain how your product works by showing it in action.
Below, we’re going to breakdown product video ads, showing how and why they’re effective, and when to use one for maximum impact.
What is a Product Video?
A product video ad is a video that highlights your product’s features and shows it in action. Product videos help entrepreneurs easily showcase what a product can …