What is Contextual Targeting?
Contextual Targeting is a type of targeted advertising where ads are displayed based on the content of the webpage a user is currently viewing. Unlike behavioral advertising, which targets users based on their past online activities, contextual advertising focuses on the current context, delivering ads that are relevant to the content being consumed.
How Does Contextual Targeting Work?
Contextual advertising uses algorithms and artificial intelligence to analyze the content of a webpage. These technologies scan for keywords, topics, and themes to understand the nature of the content. Based on this analysis, relevant ads are shown. For instance, an article about healthy eating might display ads for organic food products or fitness gear.
Key Benefits of Contextual Targeting
- Relevance: Ads are more likely to be relevant to the user’s current interests, increasing the likelihood of engagement.
- Privacy: Since contextual advertising does not rely on tracking user behavior across the web, it is less intrusive and more compliant with privacy …