Imagine you’re Benjamin Franklin, standing in the streets of Philadelphia in 1776. You’ve just helped draft the Declaration of Independence, but now you’re faced with an even greater challenge: convincing a nation to embrace a brand new identity. How do you evolve from being British subjects to proud Americans without losing sight of your core values?
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That’s the kind of monumental shift many B2B marketers face today. Your brand isn’t just a logo or a tagline – it’s the very identity of your business. But what happens when the market changes and your current position no longer fits? How do you declare your independence from an outdated image and forge a new path forward?
Enter Michaela Underdahl, our modern-day brand revolutionary. As Marketing Lead at Nimble CRM, she’s not just theorizing about evolution – she’s been in the trenches, leading a major repositioning effort. With over a decade at Nimble, Michaela has guided the company through a transformation from social CRM to a powerful growth engine for SMBs.
So, fellow marketers, are you ready to sign your own declaration of brand independence? Grab your quill (or keyboard), because Michaela’s about to share some revolutionary insights that’ll help your brand not just survive, but thrive in this brave new world of business.