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Interactive and Immersive Marketing

Experiencing an Overnightmare at the Famed Stanley Hotel [Video]

Full transparency, I don’t particularly love horror movies.

So naturally I was a little hesitant when asked to check out Peacock and Blumhouse’s first-ever “Overnightmare,” an immersive weekend-long Halloween experience themed to fan-favorite Blumhouse films Insidious, The Purge, Happy Death Day and Freaky.

Thomas Cooper/Peacock

What hooked me was that it would be taking place at the Stanley Hotel in Estes Park, Colo., famous for being the inspiration behind Steven King’s The Shining. I do love the idea of ghosts so I decided surely I could be brave enough to handle a few scares and see what the sold-out experience would entail.

Arriving to the Lodge at the hotel, the experience started right when my husband and I checked in and were greeted by a “conci-scare-ge.” We were shown to our room, which had been decorated like a scene from Happy Death Day, complete with colored lights and the radio playing the song the lead …

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