While some anxiety about the technology’s rapid spread throughout the ad industry still remains, many practitioners are focusing on the upside.
Legions of marketers flooded Midtown Manhattan over the past four days for the twentieth annual Advertising Week New York conference.
Each year, the event’s lineup of panels and talks serves as a kind of bellwether for the ad industry, highlighting the most salient and impactful subjects of the hour. (The metaverse, for example, was a big talking point in 2022). Predictably, AI has been a central focus this year. And like last year, much of the conversation around the technology has focused on how it can be used to complement – rather than replace – human creativity.
Discussions around how the technology might be misused, for example, or its potential to push marketers out of the job market, were comparatively absent. This is unsurprising, considering that marketing and tech-adjacent conferences have ample reasons to …