Facebook advertising in ticketing, Steve DeLay [Video]

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In this Sports Geek Throwback, Steve and Sean discussed Facebook advertising in ticketing

Facebook’s advanced targeting options allow for more precise audience segmentation
Digital advertising has significantly reduced the cost per acquisition for ticket sales
The importance of integrating ticketing, marketing, and digital strategies for optimal results
The shift from traditional media to digital platforms in sports marketing
The need for continuous adaptation to evolving social media trends and platforms

This transcript has been lightly edited by AI

Sean: How much does data analysis of ticketing data help? You mentioned Ribbon helps get better yields for seats across the stadium. How does the data analysis piece now help the sales process? Is it determining the right ticket or product to develop for specific fan types?

Steve:It’s hugely valuable, but teams can get paralyzed by over-analyzing data. Some NBA teams have said, “We’ve analyzed all our data and have …