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Interactive and Immersive Marketing

Family fun at the old ball game [Video]

LAKELAND, Fla. – The Detroit Tigers are making the effort to uphold a welcoming, family friendly environment at spring training.

Fans of the professional baseball team make the trek to support their club every year and they’re rewarded with a delightful experience.

While the Tigers work tirelessly in Lakeland to prepare for their upcoming season, it’s here that the staff of Publix Field at Joker Marchant Stadium create this oasis behind the scenes.

“It’s just a home here. We want to have people welcome,” said Camee Morrow, 20, the social media marketing assistant at the stadium. “We want to have people come where they can talk and just enjoy each other. Enjoy our game.”

The Tigers staff meets regularly to improve on an already great establishment. Morrow said they’ve made sure to put their words into action and she emphasized the initiatives in place to engage with fans.

“We’re intentionally …

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