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Farrow & Ball at Mapp Innovate: From multi-market delivery to an analytics first real-time strategy. [Video]

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Customer Segmentation with AI

Farrow & Ball at Mapp Innovate: From multi-market delivery to an analytics first real-time strategy.

Katherine Jones provided insights into Farrow & Ball’s strategic evolution, emphasizing their transition to an analytics-driven, real-time strategy. This shift empowered them to create personalized customer experiences that resonated across diverse markets.

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