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Fashion Styling Games : Bellemint [Video]

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Interactive and Immersive Marketing

Revolve Group, the next-gen fashion retailer for Millennial and Gen Z consumers, launched a mobile fashion styling game called Bellemint in the United States. Developed with Muus Collective, the advanced fashion styling game integrates the brand portfolios of REVOLVE and FWRD to provide an immersive shopping experience.

Revolve is Bellemint’s exclusive shopping partner and with the game, players take on the role of stylists and create looks with the latest collections from brands like Andrea Iyamah, Bronx and Banco, Hemant and Nandita. After customing their digital avatars (or Muses,) stylists can befriend and follow other stylists, vote on their favorite looks and more.

As players earn their first promotion to a new stylist level in Bellemint, they unlock a limited-time 20% discount to shop on Revolve.

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