How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos

Fireside Chat: Infrastructure main hurdle to transition away from fossil fuel [Video]

Categories
AI Behavioral Targeting Customer Segmentation with AI

This fireside chat recap is from FreightWaves’ Net-Zero Carbon Summit on Wednesday.

FIRESIDE CHAT TOPIC: The evolution of fossil-free fuel in refrigeration units. 

DETAILS: Paul Kroes, the trailer innovation leader at Thermo King and Trane Technologies, discusses the future of sustainability and innovation in refrigeration transportation. 

“I would say it’s probably no secret that the biggest hurdle for any sort of transition to electric, whether it’s consumer or trucking or anything, is infrastructure, right? We see it everywhere. … The trucking industry also needs that, but the power needs are 10 times what you need in your vehicle at home, so that infrastructure is just a much, much harder problem to tackle.”

“Hybridization, without getting too deep into it, in the refrigerated transport space, really happens for the same reason that it’s happening in the cars and trucks that you can buy or in the consumer space: Range anxiety is a real thing. … The bigger problem is — with electric refrigeration …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads