First Citizens Bank Names Chief Marketing Officer | PR Newswire [Video]

Michelle Draper, former Silicon Valley Bank CMO and 30-year financial industry veteran, to lead marketing and client experience 

, /PRNewswire/ — First Citizens Bank today announced the appointment of Michelle Draper to Chief Marketing Officer (CMO). Most recently, Draper served as Chief Marketing and Sales Strategy Officer of Silicon Valley Bank (SVB), a division of First Citizens Bank.

In her role serving the First Citizens enterprise, Draper leads a marketing organization nationwide dedicated to building upon the company’s customer-centric vision that delivers solutions, experiences and capabilities based on customers’ needs.

Draper brings more than three decades of marketing leadership with a proven track record of growing market share, brand leadership and building customer and stakeholder loyalty to her new role. While serving as Chief Marketing and Strategy Officer for SVB between 2013-2023, she led critical initiatives that advanced SVB’s mission to increase the probability of its clients’ success. Understanding the unique needs of …