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Interactive and Immersive Marketing

First lady Jill Biden unveils revamped White House tour, talks legacy, 2024 election [Video]

For the first time in decades, visitors to the White House will experience an exciting change in the historic tour, thanks to a revamp championed by first lady Dr. Jill Biden.

The transformation, two years in the making, brings to life the rich history of the building through a more enhanced, expanded and immersive experience with interactive displays and 3D renderings.

“Being an educator, I walked these halls every day, and I thought to myself, ‘You know, we need something that’s more vibrant and comes alive.’ And, you know, just so much more dynamic,” Biden told ABC News’ Deborah Roberts in an exclusive interview that aired Monday on “Good Morning America.”

As an educator with 40 years of experience, the first lady highlighted the importance of interactive learning, noting the three primary ways of how people learn.

“There are visual learners, auditory learners or tactile learners,” she explained. “So we’ve tried to address that all throughout the tour. That if you have one …

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