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Five Things Startup Founders Need to Know About Changing Media Landscape [Video]

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AI Behavioral Targeting

A spate of content licensing agreements with artificial intelligence companies shows the media are in the midst of rapid disruption—again. Where once legacy print media stood as gatekeepers of information, now savvy users of social media dominate many conversations.

Most media are digital, not print. Advertising operates under a completely different business model. It can all be dizzying, and for those who have kept pace with the innovations of the past 25 years, well done, but don’t get too comfortable. The rise of AI, crypto and other new trends is already pushing the media to become something new yet again.

I spent 20 years as a journalist, eventually becoming Reuters’ general manager for the Americas, running operations for hundreds of journalists across the Western Hemisphere. I saw firsthand the way the rise of the internet, social media and smartphones rewired global media ecosystems.

Here’s the reality: Media haven’t been destroyed; …

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