Flatmates Launches 2025 Summer Campaign, “Find Your People” [Video]

Share accommodation platform Flatmates has launched its summer marketing campaign to coincide with its busiest time of year featuring the tagline, “Find your people”.

The new campaign is live until the end of February across TikTok, Spotify, YouTube, Instagram and Facebook.

The campaign features three TikTok influencers and content creators, Granny Flat Comedy, Grace & Mat and Bec Cvilikas, who reflect on the unexpected long-term friendships and moments they’ve shared from living in a sharehouse.

The campaign also features a series of ads produced by REA Group’s content team in partnership with visual production agency, Visual Domain, along with a case study featuring five people turned friends who all met on Flatmates.

It comes as the Flatmates National Share Accommodation Survey recently revealed how Australians are managing costs and enjoying the lifestyle benefits of sharehouse living. The survey found 72 per cent of Flatmates members cited the primary reason they turned to sharehouse accommodation as financial reasons.

“Our recent research revealed …