Flipkart has once again set the stage for the country’s festive season with the 11th edition of its highly anticipated The Big Billion Days (TBBD) 2024. The event, which kicked off on September 27, saw an impressive 33+ crore user visits during the early access period and the first day, reflecting the festive enthusiasm of shoppers across the nation. The early trends from TBBD’24 indicate a buoyant customer sentiment, with categories such as Mobiles, Electronics, Large Appliances, Fashion, Beauty, and Home products witnessing the highest demand.
The shopping festival saw growing demand from not only the top metro cities like New Delhi, Kolkata, Hyderabad, and Bengalurubut also from regions such as Medinipur, Hisar, Berhampore, Bankura, and Agartala. The event also saw a surge in demand for lifestyle upgrade products such as Ethnic Wear, Western Wear, Sports Footwear, Casual Footwear, and Formal Footwear. This trend is reminiscent of the 2022 festive …