ORLANDO, Fl – The broadcast company behind A&E, History and Lifetime believes that engaging modern audiences overwhelmed by choice is all about serving them wherever they are in their journey.
A+E Networks has been an active player in connected TV (CTV) for several years.
For advertisers, the company aims to match the audience at the right place and time, said Roseann Montenes, Head of Strategic Audience Solutions/Partnerships at A+E Networks, in this video interview with Beet.TV.
Montenes highlighted the importance of capitalizing on the engaged nature of CTV viewers, who have actively chosen their content.
By integrating tools like QR codes, A+E Networks can measure engagement more accurately—tracking how long viewers interact with an ad and what journey they embark on afterward.
This data is invaluable in refining advertising approaches and delivering enhanced results to clients.
“We’re able to bring them on that journey and then report back to the …