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Ford offers free seat belt addition to ease pain for people who had mastectomies [Video]

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Video Analysis for Marketing Insights

(WXYZ) — Ford Motor Company has introduced a new seat belt

for people who have undergone mastectomies for breast cancer.

According to Ford, the “SupportBelt” is a design by Lynn Simoncini, a creative director at VML, a marketing partner of Ford.

Learn more about the SupportBelt in the video below

Ford offers free seat belt addition aimed at easing pain for people who had mastectomies

Simoncini received a breast cancer diagnosis in 2022 and underwent a double mastectomy. After, she said she found herself dealing with pain from wearing a tightly-fastened seatbelt.

So, she started sketching out ideas, which eventually became the SupportBelt.

According to Ford, the SupportBelt is made from a soft, breathable foam that fastens to the seatbelt to relieve pressure and reduce discomfort on a person’s chest.

“I couldn’t believe there wasn’t a product made that makes your seat belt comfortable to wear and that also happens to look good,” Simoncini said.

According to Ford, Simoncini took her proposal for the SupportBelt to Ford Experience …

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