The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Forward sales strategy of cocoa beans aimed at reducing price risks COCOBOD [Video]

Categories
Predictive Maintenance for Marketing Tools
CEO of Ghana COCOBOD

The Chief Executive Officer of the Ghana Cocoa Board (COCOBOD) Joseph Boahen Aidoo has explained that, the forward sales strategy of cocoa beans is critical to the growth and sustainability of the sector.

He made the statement in reaction to calls by some Civil Society Organisations for COCOBOD to review its forward sales of cocoa marketing system amidst soaring market prices.

Speaking to Joy Business after a visit to some farms in the Western and the Central regions, Mr. Boahen Aidoo explained that, the use of forward sales is a deliberate strategy aimed at price risk mitigation and stock management.

“I am not ruling out spot for sales but it is always better to do forward sales. The buyer himself want forward sales just as the sellers. At all times, forward sales have been better than spot”.

Mr. Boahen Aidoo explained that “The situation only changed for last year due …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads