Target-exclusive fragrance brand Fine’ry is venturing into the metaverse and reaching users on Roblox with an immersive experience centered on celebrating creativity, individuality and self-expression in an interactive environment.
The Fine’ry-verse gets its name from a pop-up event held earlier this year in NYC, sharing the power of AI and scent experiences with over 2,000 people in the city. On Roblox, discovery is at the heart of the experience tailored for Gen Alpha, and players are invited to discover the essence of fragrances from Fine’ry. Users can craft scents by collecting ingredients that represent different fragrance notes, and discover the unique story that each fragrance tells.
Fine’ry’s viral, affordably priced fragrance range includes TikTok-favorite dupes for a wide range of designer scents.