It has been ingrained in the fabric of trade since long before the formal principles of business and marketing were recognised or understood. Over the centuries, as societies progressed and economies evolved, we’ve collectively amassed knowledge and gleaned insights from past endeavours, allowing us to refine and enhance our understanding of marketing strategies.
From the rudimentary barter exchanges of early civilizations to the sophisticated advertising campaigns of the digital age, the evolution of marketing mirrors the broader arc of human civilization. We have witnessed the emergence of new mediums, from simple word-of-mouth recommendations to elaborate social media platforms, each presenting unique opportunities and challenges for marketers to navigate.
Through trial and error, experimentation, and innovation, we’ve honed our techniques, developing strategies that are not only effective but also efficient in reaching and resonating with target audiences. Thanks to our educators who provide a space to learn all about the world …