Full episodes of Im A Celebrity and other ITV shows to go on YouTube [Video]

Full episodes of ITV shows including I’m A Celebrity… Get Me Out Of Here! and The Masked Singer will be put on YouTube as part of the broadcaster’s digital strategy.

The channel will join YouTube’s partner programme, which will see hundreds of hours of ITV programmes uploaded in a bid for the broadcaster to increase advertising sales.

ITV said that full episodes of various sports, entertainment, documentary, reality, daytime and news programmes will be on the video platform including An Audience With Kylie, Olivia Marries Her Match, Ferne McCann: My Family & Me and soaps.

Andrew “Freddie” Flintoff’s new game show Bullseye and You Bet!, which has been brought back by ITV with Holly Willoughby and Stephen Mulhern as hosts, are also among the programmes cited to be joining the partnership.

Kevin Lygo, managing director of ITV media and entertainment, said: “This partnership is part of our continuing strategic approach …