Future. Destination. Brand. took place in London on 11 December 2024, attracting a global audience to explore digital shifts in the future of destination marketing. Bringing digital and marketing leads together for an in-depth exchange of opinions, we explored innovative strategies for crafting authentic narratives and building lasting connections, examined the evolving digital landscape and associated policy implications and discussed the diverse ways generative AI is shaping the future of tourism.
Read more here: https://www.thinkdigital.travel/opinion/exploring-digital-shifts-in-the-future-of-destination-branding
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The Digital Tourism Think Tank is the name given to this initiative, which aims at providing thought leadership to the tourism industry in digital marketing best practice.
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