Heidrun Luyt, Global Chief Marketing Officer at Pipedrive
Heidrun Luyt is the CMO at Pipedrive, the easy and effective sales CRM for small businesses, where she is responsible for driving the company’s global business growth ambitions. Prior to joining Pipedrive, Luyt spent seven years at IG Group, a global FTSE250 fintech organisation, where she served as CMO and transformed marketing into a highly effective and strategic business asset. Luyt has also run transformation programs in the retail, consumer goods, and health and leisure sectors, including driving marketing digitalisation at Europe’s largest health and fitness operator, David Lloyd Leisure, and developing the e-commerce strategy for premium cookware manufacturer and retailer, Le Creuset.