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Interactive and Immersive Marketing

FX’s ‘Grotesquerie’ needs your screams to create a terrifying symphony of horrors [Video]

LOS ANGELES — Calling all scream queens! FX’s “Grotesquerie” is collecting fans screams to help celebrate the show’s premiere.

Conjure your most frightful screams for a chance to be featured in a horrific work of art composed by Grammy Award-winning producer Blake Slatkin. The screams will be collected by in-person scream chambers located in Los Angeles, Nashville and New York starting this Friday the 13th.

We visited the Hollywood location to hear what fans think of the interactive experience.

“If they pick our scream, we’ll make it on the show so that’s pretty amazing,” said Jennifer Morales, a local who’s a big fan of the horror genre. “I love American Horror Story so seeing this poster, I’m actually excited to watch this new show.”

Participating in person is no longer available, but a nationwide “call-to-scream” has been deployed asking fans across the U.S. to contribute their screaming to Instagram and TikTok with the …

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