Gameloft for brands unveils COMBO! Core, a dedicated proposition for consumer brands to reach Gen Z and Millennials through non-intrusive in-game advertising | PR Newswire [Video]

, /PRNewswire/ — Gameloft for brands, a leader in creating gamified advertising experiences for brands, today unveiled COMBO! Core, an expansion of COMBO! The Gaming Media Network that enables brands to effectively engage with core gamers.

Gen Z, individuals born in the first decade of the 21^[st] century, have represented one of the biggest marketing challenge in the past years. They grew up in a digital world where the variety of content and forms of entertainment truly fragmented the media ecosystems, making this generation very hard to reach. But reaching them is just the tip of the iceberg: they also grew less attentive – their attention spans 30% shorter than the general population – and more conscious, expecting brands to meet their values in areas such as sustainability, social responsibility and ethics.

With COMBO! Core, Gameloft for brands hopes to help brands solve this complex equation by leveraging gaming as an …