Gamification Marketing Examples: M&M vs Jayz [Video]

When thinking about Gamified Marketing examples, it’s important to consider how deeply they harness the 8 Core Drives of the Octalysis Framework.

Below I analyze two interesting “Oldies but Goodies” Gamified Marketing Examples: M&M vs Jay Z’s book launch, and showcase how, while they seem similar in nature, one’s quality is significantly higher than the other.

Part 1 of Marketing Gamification Analysis:

Part 2 of Marketing Gamification Analysis: