There’s no doubt that social media has been very influential and powerful lately. Everyone is chasing that next viral post, TikTok dance, or Instagram trend. But as someone who’s been in the game for a while, let me tell you: longevity isn’t about what’s trending today—it’s about building a foundation that stands the test of time. And according to marketing legend Gary Vaynerchuk, email marketing is still one of the strongest pillars you can build on.
In this inaugural edition of the Creator Spotlight series, we’re featuring none other than Gary Vaynerchuk—one of the biggest voices in marketing and entrepreneurship. I recently caught up with Gary at VeeCon, where we talked about the importance of email marketing and why it remains essential for creators and brands alike. You can watch the full clip here.
Gary has been championing email marketing since 2006, and according to him, email remains one of the core forms of marketing, right alongside social …