How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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Gen Z Student Reveals How She Became Real Life ‘Emily in Paris’ [Video]

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Interactive and Immersive Marketing

Despite being the frequent target of scathing reviews by critics, Emily in Paris, Netflix‘s frothy comedy-drama set in the French capital, has gone on to be a titan of the streaming platform. Its success has drawn fans worldwide, like Amelia Fry, to emulate the lifestyle of its titular character, Emily, an American woman who works in social media marketing in Paris—but what is it like being the “real life” Emily in Paris?

The series, the brainchild of Sex and The City’s Darren Star, follows a 20-something American marketing executive’s escapades as she by chance lands temporary employment in Paris, at a French agency that her Chicago-based firm has acquired. The show, fronted by British-American Lily Collins, has been described as an embodiment of the “go girl, give us nothing meme,” as Emily and her coworkers and friends drive up repetitive, low-stakes storylinesin the glamorous corner of Paris that the affluent posse …

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