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Interactive and Immersive Marketing

Genelec speakers: Leading the charge in immersive audio [Video]

Our world by its very nature is immersive. We’re constantly stimulated by the sounds around us whether it’s simply strolling down the street or walking through the bush. It’s habitual for us to hear everything in front, behind, side to side or from above us, it’s epic, it’s enthralling, it’s human.

This “norm” is rapidly making its way into how we experience film, television, gaming and music through immersive audio technology and it’s pretty wild to say the least.

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As most of us know, surround sound isn’t exactly a new phenomenon. Anybody who enjoyed a movie at a mate’s place with their “mind blowing surround system” in the 1990s or 2000s can attest to that. So why would we be getting excited about immersive, is it really that different? Well, yes, it is rather different. Fifty shades of different.

Dolby Atmos

Whereas the typical surround format consists of a centre speaker, front …

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