Generative AI Reshapes Customer Service Landscape with Enhanced Efficiency and Personalization [Video]

In this digital era, the integration of generative AI into contact center operations marks a pivotal shift in customer service delivery, according to groundbreaking research by technology expert Santhosh Kumar Ganesan. Published in the International Journal of Computer Engineering and Technology, his comprehensive study demonstrates how AI implementation is yielding remarkable improvements in both productivity metrics and customer satisfaction levels. This analysis from the United States-based researcher sheds new light on the transformative potential of AI technologies in modernizing traditional contact center frameworks.

Revolutionizing Customer Support Recent research published in the International Journal of Computer Engineering and Technology demonstrates how advanced language models are transforming contact center operations. The study highlights notable gains in both operational efficiency and customer satisfaction through the implementation of emerging technology.

Harmonizing Technology and Human ExpertiseThe integration of digital assistants created a sophisticated hybrid model balancing automation and human expertise. While systems handle routine tasks, agents focus on complex cases needing empathy and critical thinking. …