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Gladiators star risks wrath of show bosses after he promotes product accused of deceptively marketing to children [Video]

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Interactive and Immersive Marketing

A BBC Gladiators star could land himself in hot water for his promotion of a US supplement brand, which has been criticised for its ‘deceptive marketing’ practices.

TV’s Gladiators star Matty Campbell, who is better known as his TV alter ago Bionic, has previously promoted US firm Ghost with pictures of him posing with supplements and products on his social media.

Matty Campbell joined Gladiators in January 2024, and has become a firm favourite on the family friendly showCredit: BBC
The 6ft 6in star has previously promoted US brand Ghost, which has now been slammed for ‘deceptive marketing’ to kids

However it could be a tricky collaboration for the star, as the brand is known for its range of protein powders and performance focused supplements – all of which could be deemed harmful to children.

With Gladiators such a family favourite show, Campbell has a younger fanbase who could be influenced …

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