DETROIT – General Motors is folding its all-electric BrightDrop commercial vans into the Chevrolet brand in an attempt to increase sales, accessibility and recognition of the vehicles.
The change is expected to expand the selling and service points from a handful of dealers to Chevrolet’s large network of North American dealers, including more than 500 commercial-focused stores in the U.S., according to Sandor Piszar, vice president of the GM Envolve fleet business in North America.
“It’s got that strength of the Chevrolet brand behind it,” he told CNBC. “It’s absolutely going to drive volume. It helps our customers that choose to go into EVs to easily do so working with the Chevrolet dealer they know and trust now for their other fleet needs.”
The number of new dealers will be based on the amount that decide to opt in to selling and servicing the vans. To sell commercial EVs, dealers must have specific vehicle …