GMB host slams ‘terrible’ change to ITV series saying it’s ‘ruining’ show [Video]

Good Morning Britain’s Rob Rinder didn’t mince his words when he expressed his opinion on a novel addition to ITV’s The Voice.

On Friday’s programme, Rob and co-host Kate Garraway were briefed by entertainment correspondent Scarlette Douglas about the upcoming episode of the talent show.

As the contestants gear up for the live performances, mentor will.i.am has introduced an AI element to coach his team, with his digital assistant, Felicia, aiding in the decision-making process regarding who progresses in the contest, Scarlette explained, noting it’s a first for The Voice.

But Rob was clearly unimpressed with the innovation, reports the Mirror. Kate queried: “I wonder if they were pleased? Do you think they were hoping he’d pull Beyonce in or something? “. To which Rob retorted: “It’s a terrible idea! Absolutely awful.”

Taken aback, Scarlette sought clarification on …