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Hello, this is Ali Raza, a certified advertising professional. In this video, I discuss the importance of optimizing Google Ads campaigns for better ROI. I provide insights on troubleshooting low revenue and offer suggestions for improving ad performance. Viewers are advised to focus on optimizing existing campaigns before launching new ventures. Action requested: Evaluate website issues, optimize landing pages, and analyze competitor strategies for campaign enhancement.
We have two similar ad campaigns(two different websites, selling almost similar services, keywords are almost the same), and one of them is performing badly – didn’t brings revenue for the past 12month.
Could this be because the two ads are competing with each other?
First campaign for first website has revenue but ROI is still bad.
Second campaign for the second website totally 0 in revenue. In the first 6months, we run performance max, then we switched to search campaign.
ISSUE IN YOUR CHECKOUT OR WEBSITE? Have you tried doing on your own?
CLOSED THE SECOND CAMPAIGN.
OPTIMISE YOUR LANDING PAGE.
OPTIMISE YOUR ADS.
CAMPAIGN STRUCTURE.
WHEN IM GETTING MOST SALES? TIME, DAY, AREA, DEVICES, KEYWORDS. PUT MAJOR BUDGET IN THAT TIME.
AREAS WITH LOOP HOLE. REMOVE IT OR IMPROVE.
COMPETITORS ARE DOING???
BUY 1 GET 1 FREE OFFER. DISCOUNT
EMAIL LIST.
Chapters:
00:00 Introduction
02:15 Campaign Optimization Strategies, Competitor Analysis and Offer Enhancements