Google Workspace price increase bundles Gemini AI [Video]

The big tech giants are all-in on AI. Regular users and corporate customers…not so much. But Google isn’t letting a little thing like reality stop it from injecting its Gemini AI product into every nook and cranny of your life. Instead of charging $20 per user for Gemini in Workspace, Google is just including it from now on. With a price increase. Wonderful.

“We believe that AI is not just another tool; it’s a foundational shift in how work gets done,” says Google’s President of Cloud Applications in a blog post. What a shock, the guy selling melons thinks everyone should be buying melons. “…By removing the need to pay for an add-on to access our latest generative AI capabilities, we’re simplifying our plans and pricing to bring the added value of Google AI to all Workspace customers.”

The $20-per-user Gemini upgrade is going away, as at least some AI tools are integrated …