Google has long been obsessed with speed. Whether it’s the time it takes to return a search result or the time it takes to bring a product to market, Google has always been in a rush. This approach has largely benefited the company. Faster, more comprehensive search results pushed Google to the top of the market.
But fast product releases have resulted in a long history of public betas and failed or discontinued products. There’s even a website called Killed by Google that catalogs all of Google’s failures. While that list is shockingly extensive, the company has also launched winners like Gmail and Adsense. These products helped skyrocket the company way beyond search.
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So, you can imagine how frustrated Google’s management has been over the last year or so when the AI revolution seemed to leave the company in …