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Interactive and Immersive Marketing

GoPro Partners with MotoGP and MXGP FIM Motocross World Championship | PR Newswire [Video]

Helmet-Mounted GoPro Cameras to Showcase Racing from the Rider’s Perspective and Deliver the Immersive POV Content Race Fans Crave

, /PRNewswire/ — Today, GoPro, Inc. (NASDAQ: GPRO) announced exclusive partnerships with two premier racing series, including MotoGP and MXGP (FIM Motocross World Championship). The globally renowned racing series will utilize helmet-mounted GoPro cameras to capture and share thrilling, immersive POV content to help fans experience racing from the athlete’s perspective.

“Integrating GoPro cameras into MotoGP enhances our race content and brings our audience closer to the action,” said Marc Saurina, Head of Global Commercial Partnerships at MotoGP. “GoPro’s on-board lap previews allow fans to immerse themselves in the thrilling experience of motorcycle racing, exploring each track from the unique perspective of the rider.”

Each series will feature GoPro content across their social media channels, in broadcasts, and throughout the race season:

  • MotoGP: Fans will get new, incredibly high-resolution perspectives, including a …
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