GrowthLoop and Audience Acuity Partner to Enrich Data Accuracy for Enterprise Marketers | PR Newswire [Video]

New Partnership Offers Complete Marketing Solution to Unlock Highly-Targeted Campaigns, Deep Personalization, and Improved Customer Engagement at Scale

, /PRNewswire/ — GrowthLoop, the leading SaaS platform empowering marketers to leverage AI on their data cloud to unlock the full potential of their organization’s customer data, and Audience Acuity, a pioneer in identity resolution, today announced their partnership to transform how businesses collect data to create comprehensive, accurate audience profiles that improve the velocity, quality, and performance of marketing activities. This collaboration enables enterprises to unify fragmented customer data, enrich profiles, and launch personalized campaigns within Snowflake — all in a matter of hours.

Delivering Precision and Speed in Data-Driven Marketing

In the current marketing landscape, there are often significant disparities between a company’s first-party data collected from its owned channels and data from third-party advertising platforms like Facebook and Google Ads–a discrepancy that has led to match rates hovering at a mere 20-40%. These …