The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

Harris Sees Swing Vote Boost Over Trump on Election Eve [Video]

Categories
Sentiment Analysis

Vice President Kamala Harris holds an 8-point lead over former President Donald Trump among swing voters, according to Impact Social, a firm specializing in social media sentiment analysis.

Analyzing 40,000 online discussions, the report shows Harris’s lead reflects a slight preference among independents, driven more by concerns over Trump’s style than strong support for Harris.

“On the plus side for Harris, we have consistently observed a small but notable amount of discussion among right-leaning swing voters suggesting they are leaning towards her, while similar conversations in favor of Trump have been scarce,” the report states.

Covering sentiment from October 31 to November 4, 2024, the report notes Harris’s net sentiment score at -9—a marked improvement from earlier in the race. If this trend holds, Impact Social predicts Harris could become the next president.

Democratic presidential nominee, U.S. Vice President Kamala Harris waves as she walks off the stage during a rally at Muhlenberg College Memorial Hall on November 04, 2024 in …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads