Vice President Kamala Harris holds an 8-point lead over former President Donald Trump among swing voters, according to Impact Social, a firm specializing in social media sentiment analysis.
Analyzing 40,000 online discussions, the report shows Harris’s lead reflects a slight preference among independents, driven more by concerns over Trump’s style than strong support for Harris.
“On the plus side for Harris, we have consistently observed a small but notable amount of discussion among right-leaning swing voters suggesting they are leaning towards her, while similar conversations in favor of Trump have been scarce,” the report states.
Covering sentiment from October 31 to November 4, 2024, the report notes Harris’s net sentiment score at -9—a marked improvement from earlier in the race. If this trend holds, Impact Social predicts Harris could become the next president.