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AI Behavioral Targeting

Harris targets digital ads spotlighting her words about ‘human suffering in Gaza’ [Video]

Vice President Kamala Harris’ presidential campaign is running new digital spots targeting voters in heavily Muslim neighborhoods in the Detroit area, emphasizing Harris’ saying she “will not be silent about human suffering in Gaza.”

The ads, which began running Tuesday on Snapchat and Google, according to records made available by the companies, include clips of Harris sympathizing with the people of Gaza. They mark a new stage in a microtargeted back-and-forth in the area over the Biden administration’s handling of Israel’s war with Hamas in Gaza, with a GOP-aligned group running digital ads in similar areas stressing Harris’ support for Israel, apparently in a bid to drive voters there away from her.

The super PAC Future Coalition PAC also ran other ads that highlight the Jewish faith of Harris’ husband, Doug Emhoff, including ads that have leaned on antisemitic “dual loyalty” tropes about Jewish Americans.

The ads appear to be the first Gaza-related paid advertising from the Harris camp, showing how her campaign is …

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