Hasbro CEO: Time to Give AI a Seat at the D&D Game Table [Video]

AI is already being used in game development — but it could soon go even further when it comes to the roleplaying games that millions of people play, says Hasbro’s CEO.

At a Thursday Goldman Sachs event, Hasbro CEO Chris Cocks said that the company is using AI internally to help develop games in “mostly machine-learning-based AI or proprietary AI as opposed to a ChatGPT approach.” Hasbro will use AI in the future as a knowledge and development assistant, giving the technology a seat at the game table.

Development is just one part of the broader AI puzzle, though. Cocks says he’s more excited about how the technology could impact the day-to-day gameplay of Hasbro’s customers.

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“If you look at a typical D&D player… I play with probably 30 or 40 people regularly,” Cocks said. “There’s not a single …