Header Bidding And Automation (Best Publisher Practices Ep. 5) [Video]

Ever wondered how websites decide which ads you see?🤔

Traditionally, it was a one-on-one auction between a publisher and their ad server. But times have changed!🔮

Header bidding means your ad space gets the best price. Instead of selling to one buyer at a time, multiple ad networks bid simultaneously, ensuring you get top dollar. Publishers see 30-50% more ad revenue with this method.

Think of it like a real-time auction for your ad space. Instead of giving priority to one ad network, everyone gets a fair chance to bid on your inventory.

Publishers leverage header bidding for:

1) Increased revenue: Header bidding drives competition among ad buyers, leading to higher bids and more money for publishers.

2) Greater control: Publishers get more transparency into pricing and can set rules for who can bid on their inventory.

3) Reduced reliance on single ad networks: Header bidding prevents publishers from being locked into the prices offered by one network, like Google AdSense.

——————–
SIGN UP WITH THE #1 AD MANAGEMENT PARTNER : https://go.monetizemore.com/ub-sign-up/
——————-

Header bidding is beneficial for both publishers and buyers/advertisers with the focus being on publishers. So, what are the advantages of header bidding?

Some of the benefits for publishers include:

1) Increased competition: Advertisers/demand partners can bid on every impression on the website increasing competition and giving them access to higher-quality premium ad inventories. The increased competition also means an increase in bid prices and higher earnings for publishers.

The floor price plays a significant role for the publishers who are simultaneously running both private auctions & open auctions.

2) More demand partners: With header bidding, publishers can integrate and get access to advertisers from multiple demand sources, similar to the point mentioned above, and most of the time results in a higher yield.

3) Increased transparency: Almost any business loves transparency, and that’s exactly what a publisher is. He/she is a person running a digital advertising monetized business. With header bidding, publishers are back in the driving seat with control to optimize their ad stacks a lot better than with traditional setups.

Bid transparency is possible since publishers can sell ad space on an impression basis and see how much they are worth.

4) No more need for passback: A publisher does not need to push inventory back and forth as with traditional waterfall setups. It decreases the wastefulness of lost impressions and reduces latency.

5) Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%. Making your ad inventory and even video inventory pop out to a bunch of advertisers is the pathway to driving better CPMs and revenue growth.

Increased ad revenue benefits publishers when their main aim is monetizing more of their premium inventory,

6) Better Yield: Since you are not solely relying on a single SSP, this allows smoother dynamic allocation of ad impressions & increased fill rate. You can sell your ad space on a per-impression basis easily.

——————–
SIGN UP WITH THE #1 AD MANAGEMENT PARTNER : https://go.monetizemore.com/ub-sign-up/

#monetizemore #adtech #adops #programmaticadvertising #bloggers #publishers #digitaladvertising #invalidtraffic #digitalpubishing #advertisers #googleadmanager #GAM #googleadsense #adsense #googleadexchange #adx #admob #googleads #admanagement #whatisgoogleadmanager