, /PRNewswire/ — Mother’s Market & Kitchen, a pioneering grocer in the health food movement with 11 Southern California locations, has realized a 33% increase in mobile club subscribers, thanks in part to a free groceries contest and newly implemented digital kiosk technology at store registers. The digital kiosk tablets, powered by mobile marketing software company iVision Mobile, enable customers to join the Mother’s Market mobile club at checkout by entering their mobile numbers on the tablet screen. The digital kiosk technology has proven to be far more effective than traditional opt-in methods, with about 500 new in-store customers signing up for the mobile club each week.
Mother’s Market & Kitchen experiences 30%+ text club growth with launch of digital kiosk powered by iVision Mobile
“We’ve tried different methods to increase subscribers over the years, but using digital kiosks at checkout has garnered a much higher participation rate than having customers text in to our short code,” said Kendall Stein, Marketing Manager at …