Heineken, UM, Maven PR partner to launch HeinekenSilver [Video]

Heineken has partnered with UM and Maven PR to launch Heineken Silver on Australian shelves.

Heineken Silver offers an exceptionally smooth taste, crafted to appeal to those who find beer too bitter. The alcoholic beverage stands at only 5 IBUs on the bitterness scale, compared to the 19 of Heineken Original, which is the global standard measurement of bitterness for beer.

Heineken Silver is also 99% carb free to address the increasing health and wellbeing trends in Australia. 

Dino Bozzone, Heineken country manager, said: “We are thrilled to introduce Heineken Silver to the Australian market.”

“This launch marks a significant milestone in our ongoing commitment to innovation and quality. Heineken Silver is a testament to our dedication to crafting beers that meet the evolving preferences of our consumers and driving category growth for our customers.

“This remarkable smoothness makes Heineken Silverthe perfect choice for those seeking …